Qatar National Day Video

Qatar Foundation

Creative Direction , Video Production

For this National Day film, Qatar Foundation asked us to celebrate Qatar’s rich heritage, with students playing a central role. The goal was to mix tradition, pride, and sustainability, set to a mashup of iconic Qatari songs. We choreographed the students’ performances while mixing in unscripted, undirected moments to capture the genuine energy of student life. From quiet library moments to planting trees, each scene reflected the core values of growth, learning, and national pride. The film's structure mirrors the ebb and flow of music, starting with calm, reflective moments and building to high-energy, collective scenes. The transitions between performances were seamless, with each student group contributing to the evolving narrative. We filmed across several Qatar Foundation school campuses, capturing both the structured performances and the authentic, everyday moments. The film reaches its peak with students waving flags together, symbolizing unity.

Creative Direction

The creative direction centered around celebrating Qatar’s rich heritage with students at the heart of the narrative. We aimed to blend tradition, national pride, and sustainability, using both choreographed performances and candid moments to authentically reflect the energy of student life.

Video Production

Filming across multiple Qatar Foundation school campuses, the video captured both structured performances and spontaneous moments, like tree planting and quiet study times. The combination of these scenes brought Qatar's values of growth and learning to life, set to a mix of iconic Qatari songs.

Color grading

We used warm, earthy tones to reflect Qatar’s heritage, contrasting with vibrant colors in high-energy scenes to evoke unity and pride. The color grading mirrored the film’s progression, from calm, reflective moments to the collective energy of students coming together.

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